Property Marketing Dashboard
Property Marketing Dashboard
Property Marketing Dashboard
Client:
Client:
Client:
QuantumDigital
QuantumDigital
QuantumDigital
Project Duration:
Project Duration:
Project Duration:
4 months
4 months
4 months
Role:
Role:
Role:
UX/UI Designer
UX/UI Designer
UX/UI Designer
Team:
Team:
Team:
Solo Designer with a Product Manager & an Engineer
Solo Designer with a Product Manager & an Engineer
Solo Designer with a Product Manager & an Engineer
Year:
Year:
Year:
2021
2021
2021
Overview
In Real Estate, marketing is key, especially in this economy. TriggerMarketing, a property marketing product needed to be a simple and useful tool for real estate agents to manage and market their properties. The old dashboard displayed irrelevant data and metrics and overall didn't satisfy business and user needs. The goal was to reexamine user needs and create a tool that was functional and necessary for the user to complete their goals.
In Real Estate, marketing is key, especially in this economy. TriggerMarketing, a property marketing product needed to be a simple and useful tool for real estate agents to manage and market their properties. The old dashboard displayed irrelevant data and metrics and overall didn't satisfy business and user needs. The goal was to reexamine user needs and create a tool that was functional and necessary for the user to complete their goals.
In Real Estate, marketing is key, especially in this economy. TriggerMarketing, a property marketing product needed to be a simple and useful tool for real estate agents to manage and market their properties. The old dashboard displayed irrelevant data and metrics and overall didn't satisfy business and user needs. The goal was to reexamine user needs and create a tool that was functional and necessary for the user to complete their goals.
Challenges
Visual Consistency: This product did not follow the current design system and was inconsistent across platforms, diluting the company's identity.
Visual Consistency: This product did not follow the current design system and was inconsistent across platforms, diluting the company's identity.
Visual Consistency: This product did not follow the current design system and was inconsistent across platforms, diluting the company's identity.
Functionality: Users did not find the dashboard useful and align with their needs.
Functionality: Users did not find the dashboard useful and align with their needs.
Functionality: Users did not find the dashboard useful and align with their needs.
Engagement : There were not clear call-to-actions that could increase engagement.
Engagement : There were not clear call-to-actions that could increase engagement.
Engagement : There were not clear call-to-actions that could increase engagement.
Approach: User Research
We conducted user interviews, created a user persona, and mapped out the user journey to identify pain points and opportunities for improvement. We also leaned heavily on our Customer Support team to help us analyze user behavior and gather feedback from users who contact them for help.
We conducted user interviews, created a user persona, and mapped out the user journey to identify pain points and opportunities for improvement. We also leaned heavily on our Customer Support team to help us analyze user behavior and gather feedback from users who contact them for help.
We conducted user interviews, created a user persona, and mapped out the user journey to identify pain points and opportunities for improvement. We also leaned heavily on our Customer Support team to help us analyze user behavior and gather feedback from users who contact them for help.
From the user data and feedback we gathered and speaking to key stakeholders, we were able to establish user and key stakeholder goals.
From the user data and feedback we gathered and speaking to key stakeholders, we were able to establish user and key stakeholder goals.
From the user data and feedback we gathered and speaking to key stakeholders, we were able to establish user and key stakeholder goals.
User Goals
View a quick snapshot of property stats
Manage and Add a Property easily
Start orders directly from the page
User Goals
View a quick snapshot of property stats
Manage and Add a Property easily
Start orders directly from the page
User Goals
View a quick snapshot of property stats
Manage and Add a Property easily
Start orders directly from the page
Key Stakeholder's Goals
Increase orders
Attract new users
Key Stakeholder's Goals
Increase orders
Attract new users
Key Stakeholder's Goals
Increase orders
Attract new users
Approach: Functional Design
We wanted the tool to help users accomplish their needs and goals. With the newly defined goals in mind, we wireframed the new page to prioritize key user actions such as Adding a Property and Starting an Order. We added search, filters, and different views to ensure users could manage their properties effortlessly. It made sense to call this new page "Properties" instead of "Dashboard" since the main goal of this page was to manage and market properties. We only included data and metrics that users found useful in a easy to understand snapshot overview.
We wanted the tool to help users accomplish their needs and goals. With the newly defined goals in mind, we wireframed the new page to prioritize key user actions such as Adding a Property and Starting an Order. We added search, filters, and different views to ensure users could manage their properties effortlessly. It made sense to call this new page "Properties" instead of "Dashboard" since the main goal of this page was to manage and market properties. We only included data and metrics that users found useful in a easy to understand snapshot overview.
We wanted the tool to help users accomplish their needs and goals. With the newly defined goals in mind, we wireframed the new page to prioritize key user actions such as Adding a Property and Starting an Order. We added search, filters, and different views to ensure users could manage their properties effortlessly. It made sense to call this new page "Properties" instead of "Dashboard" since the main goal of this page was to manage and market properties. We only included data and metrics that users found useful in a easy to understand snapshot overview.
Approach: User-Oriented Interface
We wanted each product in QuantumDigital to feel consistent to enhance brand recognition, so we updated it to align with the current design system. When designing the new page, we wanted to visually highlight the properties and the CTAs that help fast-track users to where they want to go.
We used a card-based design for the properties to display the property image prominently and content in a visually appealing way. Each card also serves as an entry way to more information and details of the property. This interface allows the user to access the content that they are interested in and empowers the user to engage in the way they want to.
We also gave the user the option to view the properties in a list view where they are able to see a larger number of properties on the screen at once. The list view is good for users that have a significant number of properties and want to efficiently scan and sort by specific information.
We wanted each product in QuantumDigital to feel consistent to enhance brand recognition, so we updated it to align with the current design system. When designing the new page, we wanted to visually highlight the properties and the CTAs that help fast-track users to where they want to go.
We used a card-based design for the properties to display the property image prominently and content in a visually appealing way. Each card also serves as an entry way to more information and details of the property. This interface allows the user to access the content that they are interested in and empowers the user to engage in the way they want to.
We also gave the user the option to view the properties in a list view where they are able to see a larger number of properties on the screen at once. The list view is good for users that have a significant number of properties and want to efficiently scan and sort by specific information.
We wanted each product in QuantumDigital to feel consistent to enhance brand recognition, so we updated it to align with the current design system. When designing the new page, we wanted to visually highlight the properties and the CTAs that help fast-track users to where they want to go.
We used a card-based design for the properties to display the property image prominently and content in a visually appealing way. Each card also serves as an entry way to more information and details of the property. This interface allows the user to access the content that they are interested in and empowers the user to engage in the way they want to.
We also gave the user the option to view the properties in a list view where they are able to see a larger number of properties on the screen at once. The list view is good for users that have a significant number of properties and want to efficiently scan and sort by specific information.
Solutions
The new design led to the following:
The new design led to the following:
The new design led to the following:
Unified Branding: A cohesive visual identity increased brand recognition and reinforced QuantumDigital's expertise in the real estate marketing sector.
Unified Branding: A cohesive visual identity increased brand recognition and reinforced QuantumDigital's expertise in the real estate marketing sector.
Unified Branding: A cohesive visual identity increased brand recognition and reinforced QuantumDigital's expertise in the real estate marketing sector.
Improved Engagement: Adding functional features and clear call-to-actions made it easier for users to engage.
Improved Engagement: Adding functional features and clear call-to-actions made it easier for users to engage.
Improved Engagement: Adding functional features and clear call-to-actions made it easier for users to engage.
Higher Conversions: The user-centric design led to improved conversion rates by encouraging users to start an order easily to market their properties.
Higher Conversions: The user-centric design led to improved conversion rates by encouraging users to start an order easily to market their properties.
Higher Conversions: The user-centric design led to improved conversion rates by encouraging users to start an order easily to market their properties.
Results + Feedback
By focusing our efforts on designing key features that are easy to engage with, we delivered a highly usable and user-oriented interface. The new design received positive feedback from both users and stakeholders. The improved functionality, usability, and visual appeal contributed to an increase in user satisfaction and a 5% increase in orders.
By focusing our efforts on designing key features that are easy to engage with, we delivered a highly usable and user-oriented interface. The new design received positive feedback from both users and stakeholders. The improved functionality, usability, and visual appeal contributed to an increase in user satisfaction and a 5% increase in orders.
By focusing our efforts on designing key features that are easy to engage with, we delivered a highly usable and user-oriented interface. The new design received positive feedback from both users and stakeholders. The improved functionality, usability, and visual appeal contributed to an increase in user satisfaction and a 5% increase in orders.